How a Rap Artist Rocked a Corporate Giant

Sofia Ashraf

A prolific Rapper and Activist, Sofia Ashraf champions a number of social causes while living and working in Chennai.

Sofia Ashraf’s rap song, ‘Kodaikanal Won’t’ went viral overnight and brought a bitter 15-year struggle to a swift and fruitful conclusion. Hindustan Unilever, one of India’s largest FMCG companies, dumped toxic mercury in the hillstation of Kodaikanal, affecting workers and their families, and they seemed to be getting away with it. The protest song bolstered a petition campaign and brought the struggle into national spotlight. Here’s how it all came together. kodaimercury.org