How a rap artist rocked a corporate giant

Sofia Ashraf

Sofia Ashraf’s rap song, ‘Kodaikanal Won’t’ went viral overnight and brought a bitter 15-year struggle to a swift and fruitful conclusion. Hindustan Unilever, one of India’s largest FMCG companies, dumped toxic mercury in the hillstation of Kodaikanal, affecting workers and their families, and they seemed to be getting away with it. The protest song bolstered a petition campaign and brought the struggle into national spotlight. Here’s how it all came together. kodaimercury.org
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IN THE NEWS

  • A young Sofia Ashraf in a burka sings Dow vs Bhopal at the first Justice Rocks. Notice the raw energy of the video.
  • The Other Media seems to be one of those NGOs that is working quietly and substantially for change. Here is their understated page.
  • For most young people today, the Bhopal gas tragedy is a disaster they read in history book. Here is an exhaustive resource that will make it real.

Sofia Ashraf

Rapper

A prolific Rapper and Activist, Sofia Ashraf champions a number of social causes while living and working in Chennai.

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