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How Josh Talks created in-roads in Middle India

Reaching Rural India Was Our Biggest Focus

Mumbai, 16 May 2019

Supriya Paul, co-founder Josh Talks, along with industry experts like Sunil Kataria, Viji Venkatesh, Govindraj Ethiraj, Babita Baruah and Vishal Malik, spoke at the Influence Now Communication Conclave held on 16 May 2019 at Godrej Campus, Mumbai.

Supriya Paul showcased how Josh Talks created in-roads in middle India. She shared the journey from idea to inception and then establishment of Josh Talks as a brand that is well received by audiences across the nation. Also how she, along with Shobhit, was able to tap into an area that no one was looking into i.e; vernacular content. Sharing her insights on what the tier-2 and tier-3 audiences want in terms of content, Supriya shed some light on the extensive research they had to do before narrowing down on specific keywords that their startup would later produce content on. Thus creating in-roads in middle India.

Whereas, CEO- India and SAARC- Godrej Consumer Products, Sunil Kataria, talked about the Connectedness Paradox. Whereby he pointed out the importance of micro targeting for new age marketers and how the opportunity lies in getting insights from the huge amounts of data. Talking about Personal branding vs. Mass Branding he brought in the comparison of scale versus intimacy and concluded with a prediction on upcoming data scientist jobs.

Viji Venkatesh, Region Head- India and South Asia- The Max Foundation, shared her insights on how an international non-profit influences an audience of patients in tier-2 India. During which she advocated the importance of local languages and cultural integration for patients. And introducing her initiative Chai for Cancer, shared how she was able to raise 1.2 lacs with it by having the patients host it in various cities. Along with stressing on the need to create a patient driven community where they come together on social platforms to break the stigma behind the disease and talk about it openly.

Talking about the influence of Misinformation, Govindraj Ethiraj, Founder- BOOMLive and IndiaSpend, discussed the importance of moving from media literacy to media wisdom. Since the answer to most questions depends on whom you ask. Like there are ‘n’ number of variants on GDP predictions and all backed by data of some sort. Thus pointing out the irony of the age of information we live in where we consume tons of information and yet fail at distinguishing it as real or fake.

Babita Baruah, Managing Partner, GTB India, revealed how brands influence middle class India to make choices. Along with how the tag lines and the extensive research into what they want, like, relate to and whom do they look up to, brings in eyeballs to the campaigns and ultimately drive sales for products. Ultimately creating loyalty for a brand.

The event concluded with musical leadership lessons by Senior Management Consultant, Vishal Malik who showcased how managers could use bollywood music to enhance the efficiency at work.

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